Our dream gets bigger and bigger and in 2005 Esprit Equo comes to life, the first line of cosmetics that combines the value of social and environmental sustainability with biological cosmetics: a choice of ethical beauty!
Argan oil is the extraordinary raw material of all the formulations of our products, and we buy it directly from small producers, under fair trade conditions, making it excellent both for its high quality and its ethical point of view.
In collaboration with a small laboratory, specialized in natural and organic cosmetics, and in partnership with an Italian Fair Trade Cooperative, the first products that are distributed through the Fair Trade Shops" are born.
We overcome the bureaucratic difficulties for the first imports into Italy, the women's cooperative is slowly growing: it is the first in the world to receive the Fair Trade certification for the production of argan oil and also receives numerous international awards for the quality of the product and female entrepreneurship.
In a short time we thus obtain the CCPB certification, to guarantee the consumer a product that is not only natural but also biological, certified according to strict production standards and transparent rules. Our commitment also extends to environmental sustainability, through a choice that is always attentive to eco-compatible and recyclable packaging.